The Coast Astronaut
Coast’s astronaut represents what the modern day person wants from their smoke break – a moment to have their head in the stars.
It also visually fits the brand with a touch of humor, as the astronaut hotboxes their helmet with smoke.
Redefining the Smoke Break
Coast’s name has double meaning. Both founders grew up along the Northern California coast, just like the organic hemp that is farmed for Coast smokes.
The name also represents the feeling our customers crave of coasting along, light on your feet with no weight on your shoulders.