Start with your real moments (day calm, night wind-down, travel), then assign formats with jobs: gummy = long/steady, tincture = precise, vape = fast, smokes = ritual. Buy only with a recent, batch-matched full-panel COA, then build a simple cart (day base + night base + on-the-go tool, optional CBD+CBN). Store cool/dark/sealed, save COAs, and reorder what works.